We repositioned Physicians Formula with a new brand strategy and developed a witty, integrated ad campaign that leverage real benefits. For six years in a row they experienced 25+% growth nationally at a fraction of the market leaders' budgets. During this time, they were the fastest growing cosmetic brand nationwide and were ranked fifth in the entire category.
“Their hard work and collaborative spirit were invaluable to Physicians Formula and we are forever grateful to them for helping make PF the brand many people know and love today.”
“ What struck me the most was their ability to welcome & utilize all parties involvement from executives to assistants in the creative process. They’re always looking out for their clients’ best interest and remaining true to the brand heritage.”
