RECENT AGENCY NEWS
Well-being experiences are usually reserved for the ultra-wealthy at exclusive destinations. Loopwell is a new concept with a mission to make well-being accessible to everyone in person.
When you create something from scratch you get to do it exactly the way you want. We designed Loop Studios to avoid all the stuff we hated at other studios.
That’s why we have a silent HVAC system, so there's no more turning off your system for your next shot. We laser-leveled our floors so every dolly shot is smooth and we have oversized drive-in bay doors in every studio so your crew can get load in more efficiently. And did we mentioned these doors are double pocket, double glass for sound proofing? We have high-powered ceiling grids and cam-lok systems too. Yep, we’ve labored over the details, so you can focus on your shoot, not the hassles of a space that has no idea what’s involved with production.
Check out our 7 different locations on our 15,000 square feet studio lot. It's production friendly because it was created by producers. Get in the loop and check out all our benefits on our studio page.
To address the tremendous change happening in the real estate industry we created a campaign that empowers agents to adapt with the incredible support from the NJMLS. Showing our own adaptability, the entire campaign was created using the latest AI tools saving our client from investing in photography and production fees.
Benzel-Busch launched it's 2024 integrated campaign with 5 new TV commercials, social media and digital content to support new assets and brand initiatives.
Our average client relationship lasts about 8 years at the agency. This is almost triple the industry average. Mostly because we try to be as transparent with our clients throughout our process, which is summed up in Sean Looney's most recent quote in Forbes. At Looney, we prefer to keep things simple and shoot straight.
So happy to have CeCe on board. She's already proven to be a great asset as a project coordinator and hybrid talent keeping both our agency and studio running smoothly.
As advertising makes its way into the virtual reality (VR) world, a new model is necessary in order to positively impact players and drive them to revisit your brand after they’ve put their headsets down for the night.
As my husband and I tried to keep pace with our 7, 10 and 12-year-old kids (via text and geolocation app of course), I noticed how much our Halloween strategy this year correlates to a Media strategy.
A friend of mine was referred to a series of medical specialists recently and each doctor focused on their own very specific area of expertise. While they were able to rule out the cause within their narrow field, ultimately, none of them could really figure how to solve the real problem.
The financial services industry might not be known for change, but change is coming. Over the next five years, the consumer banking industry will need to embrace new ways to engage consumers as it vies with digital banks, upstart fintech companies, Amazon and Google.
In 2017, it's not enough just for brands to sell cool products. For millennials and Gen Z'ers, brands that do well for others are the ones worth supporting.
Can I see your ID, kid? Just like that, millennials have gone from brats with their faces buried in their phones to drinking-aged adults. And it looks like they don't need to be reminded of that fact.
The brands that are leading the pack are the ones that know which influencers resonate with their target audiences.
Half of Gen-Z'ers "can't live without" YouTube. If your business can't live without Gen Z, then be prepared to meet them where they live.
To become a more remarkable brand over time, digital fast food marketers need to exercise more patience.
Teenagers can be pretty socially awkward at times. I have two of them and their communication skills can sometimes be both painful to watch and fascinating at the same time—although they have the best intentions, vital pieces of info either get lost in the shuffle or never make it to the right person. Unfortunately, oftentimes it feels like déjà vu when I see brands and agencies trying to plan their marketing campaigns.
Our president Sean Looney has always been interested in how the brain works. To keep up with some of the more promising Neuromarketing research in our industry check out his piece published in Adage.
There’s a fair amount of bad marketing out there. Where did things go wrong? It’s usually well before the creative was developed or the media was planned. It’s right at the beginning during the brand strategy process…or perhaps lack thereof.
The agency pulls in more awards this year — The Communicator Gold Award of Excellence for ConnectPointz print and digital video and The Award of Distinction for Ironshore print campaign. Proving that great clients produce great work.
Genius brands are exceptional. They are creative and original. But unlike Lady Gaga, they were not born this way. According to Homa Zaryouni, L2 conducted an extensive research study ranking 1,481 brands across 25 Digital IQ Index® studies and came up with distinct traits that make brands stand apart from the rest. We added to their list to develop 10 highly effective habits that can turn an ordinary brand into an extraordinary one.
It’s taken 75 years to prove that Brainstorming doesn’t really work. Anyone that’s really capable of generating ideas discovered this about 5 minutes after their first session, but if you ever said it out loud, especially in a big corporation, you risk sounding like a complete, self-righteous, egotistical ass.
Social media has continued to evolve with new features, applications and experiences on each major platform. As these major platforms overlap we will begin to watch some of the larger players erode faster than you can say MySpace. There just isn’t enough time in the day to invest in that many social media sites. So what will define success in the battle of the media platforms? Here’s a hint: it isn’t more content. Forbes provided 7 of the top trends that are shaping social media engagement--we added a few more.
Looney Advertising & New Media from Montclair, New Jersey has named Genevieve Gigi Account Lead this month. With more than 20 years of leadership experience on the agency-side of the business she will report to agency co-founders Sean and Debbie Looney. Prior to joining Looney, Genevieve held senior management roles at Sigma Group and LG&P on accounts like Panasonic, Hunter Douglas, Brut, DeLonghi and Under Armour.
Virtual reality. Augmented reality. 360-degree video. Telepresence robots. Smart glasses. With the explosion of new media and product offerings, how do we tell them apart? The main thing that distinguishes each of these media options is whether you are a spectator or a participant in the experience.
Automation can be a terrifying concept to marketers that relish in having control over everything, especially with the overwhelming technology solutions that are available on the market. Fear of something going wrong can cripple not only a person but a brand as well. As Jones, Upstart, states, “Most of the time I see fear hold people back when it comes to marketing, including the costs of hiring new people, investing in new software and especially putting new money into ad and promotional campaigns.”
In 2015 Facebook initiated Local Awareness Ads, an advertising tool that allows businesses to specifically target Facebook users in close proximity to their location. This function ensures that small companies and local businesses are reaching the audience they need to access most – the consumers right in their neighborhood. This year Facebook is taking things a step further with the introduction of a tool that will not only facilitate the reach of Facebook advertisements to local consumers, but actually track the success of the advertisement in real time.
We often get original fonts from clients without any file. We do our best to match the font, but without the original art it’s time consuming. Now we can replicate fonts quickly with Spector, a handheld tool that takes a photo and uploads the font directly into InDesign. This gadget can even download any color and convert it to CMYK or RGB within InDesign as well.
Artificial intelligence (AI) is transforming the web thanks to various companies, including Google. AI in the tech world is a supercomputer of connected hardware and software that mimicks the networks of neurons inside a human mind creating a system that analyzes information and learns. As Google engineer Jeff Dean states, “If you have lots and lots of these neurons and they’re all trained to pick up on different types of patterns, and there are other neurons that pick up on patterns that those neurons themselves have built on, you can build very complicated functions and systems that do pretty interesting things.”
Just when you think you have a solid marketing strategy, it’s time to change it. Each new technology innovation that launches creates a domino effect with how customers think, what they want and what you, as a brand, need to do to accommodate. It’s a new era of “disruption” where you need to better predict the future of marketing and adjust in a way that benefits your bottom line.
We’re excited for the launch of The Alfred Sung Timepiece Collection at the JCK show. Introducing a diverse line with more than 100 designs that are sophisticated, highly practical and quintessentially enduring. Proud to be working with a brand that is inspired with an impeccable sense of style.
Ad blocking started as a means of protecting personal information and reducing the amount of disruptive ad clutter while online. Now, it’s all a big scam. Ad blocking companies are reaping the benefits of this new technology by allowing ads to be unblocked if marketers pay up. They cleverly call it their “whitelisting program”, which allows users to opt-in in to see a list of ads that have been pre-approved by the company.