COVID Response Campaigns

The pandemic has created challenges brands have never experienced before. Everyday, information is changing rapidly. The current landscape favors companies and marketers that are nimble and responsive. Most companies understand that they can’t just stand still. Yet, many seem frozen. We launched several new integrated campaigns and adjusted more than a dozen media plans in a matter of weeks. They were designed to educate and support consumers and in some cases we even helped create new initiatives so companies could adapt to the "New Normal".