COVID-19 Response
#YourHomeYourGymChallenge
We wanted to create a community that motivated each other to stay healthy during the quarantine so we created the #YourHomeYourGymChallenge. The promotion asked people to upload their workout videos and celebrate whatever weird and wonderful ways they were working out. One lucky winner would win custom designed $5,000 home gym. The entire campaign was created and launched within just 2 weeks and included TV, OOH, digital, social and influencers including San Francisco 49er George Kittle and professional boxer Danny Musico. Digital Journal named it one of the best social media campaigns of the year.
“Welcome to our gym!! Big shout out to @gymsource for providing so much of the equipment needed including the Stair Master and Lat Pulldown Machine! Enjoying the work we’re putting in together…WOOO!”
— San Francisco 49er George Kittle
COVID-19 Response Campaign: Week 1
Exercise is a key way to fight off illness. People can do more than wash their hands. We set out to help people by reminding them that Gym Source could help keep their immunity strong by working out at home to stay healthy. We shared a lot of useful information and even developed educational messaging and new influencer relationships. Yeah, we worked up a serious sweat.
