As my husband and I tried to keep pace with our 7, 10 and 12-year-old kids (via text and geolocation app of course), I noticed how much our Halloween strategy this year correlates to a Media strategy.
Looney Featured in Forbes - The Death Of The Advertising Specialist
Our Agency Co-Founders Sean And Debra Looney Have Been Inducted Into The NJ Ad Club Hall Of Fame
The New Jersey Advertising Club is proud to announce that Sean and Debra Looney from Looney Advertising & Branding, Inc. have been inducted into the Advertising Hall of Fame. Prior to founding their own firm 15 years ago, they held creative leadership positions at a variety of global agencies for more than a decade. They have helped market hundreds of companies with great success and won almost every award in the industry.
Members of this prestigious group are selected based on their leadership, demonstration of their creativity, professional integrity, achievements of national significance, philanthropy and economic contributions to the state. They are both amongst the youngest inductees in hall of fame history.
Looney Featured in Forbes - Banks Have To Rebuild And Rebrand -- Or Bail Out
It's Not Enough Just For Brands To Sell Cool Products
Millennials Are Growing up
Brands Leading The Way
Half Of Gen-Z'ers "Can't Live Without" YouTube
Half of Gen-Z'ers "can't live without" YouTube. If your business can't live without Gen Z, then be prepared to meet them where they live.
The difficult path is the one worth taking.
Looney Featured in QSR Magazine - How Fast Food Brands Can Build Lasting Digital Campaigns
Looney Featured in QSR - How Fast Food Brands Can Build Lasting Digital Campaigns
Looney Featured in MediaPost - How To Become A Brand's Irreplaceable Business Partner
Teenagers can be pretty socially awkward at times. I have two of them and their communication skills can sometimes be both painful to watch and fascinating at the same time—although they have the best intentions, vital pieces of info either get lost in the shuffle or never make it to the right person. Unfortunately, oftentimes it feels like déjà vu when I see brands and agencies trying to plan their marketing campaigns.
Looney Featured in Media Post - How To Become A Brand's Irreplaceable Business Partner
Looney Featured in AdAge - Top Neuromarketing Trends to Watch in 2017
Our president Sean Looney has always been interested in how the brain works. To keep up with some of the more promising Neuromarketing research in our industry check out his piece published in Adage.
What Is Your Brand Strategy IQ?
Our Ideas Paid Off Big
Highly Effective Habits of Genius Brands
Genius brands are exceptional. They are creative and original. But unlike Lady Gaga, they were not born this way. According to Homa Zaryouni, L2 conducted an extensive research study ranking 1,481 brands across 25 Digital IQ Index® studies and came up with distinct traits that make brands stand apart from the rest. We added to their list to develop 10 highly effective habits that can turn an ordinary brand into an extraordinary one.
Brainstorming is a Complete Waste of Time
It’s taken 75 years to prove that Brainstorming doesn’t really work. Anyone that’s really capable of generating ideas discovered this about 5 minutes after their first session, but if you ever said it out loud, especially in a big corporation, you risk sounding like a complete, self-righteous, egotistical ass.
The Top Social Media Trends of 2016
Social media has continued to evolve with new features, applications and experiences on each major platform. As these major platforms overlap we will begin to watch some of the larger players erode faster than you can say MySpace. There just isn’t enough time in the day to invest in that many social media sites. So what will define success in the battle of the media platforms? Here’s a hint: it isn’t more content. Forbes provided 7 of the top trends that are shaping social media engagement--we added a few more.
Say Hello to Genevieve – Our New Account Lead
Looney Advertising & New Media from Montclair, New Jersey has named Genevieve Gigi Account Lead this month. With more than 20 years of leadership experience on the agency-side of the business she will report to agency co-founders Sean and Debbie Looney. Prior to joining Looney, Genevieve held senior management roles at Sigma Group and LG&P on accounts like Panasonic, Hunter Douglas, Brut, DeLonghi and Under Armour.