Marketing

Halloween Musings from a Media Director Mom

Halloween Musings from a Media Director Mom

As my husband and I tried to keep pace with our 7, 10 and 12-year-old kids (via text and geolocation app of course), I noticed how much our Halloween strategy this year correlates to a Media strategy. 

 

Artificial Intelligence in Advertising

Artificial Intelligence in Advertising

Artificial intelligence (AI) is transforming the web thanks to various companies, including Google. AI in the tech world is a supercomputer of connected hardware and software that mimicks the networks of neurons inside a human mind creating a system that analyzes information and learns. As Google engineer Jeff Dean states, “If you have lots and lots of these neurons and they’re all trained to pick up on different types of patterns, and there are other neurons that pick up on patterns that those neurons themselves have built on, you can build very complicated functions and systems that do pretty interesting things.”