Looney Advertising & New Media from Montclair, New Jersey has named Genevieve Gigi Account Lead this month. With more than 20 years of leadership experience on the agency-side of the business she will report to agency co-founders Sean and Debbie Looney. Prior to joining Looney, Genevieve held senior management roles at Sigma Group and LG&P on accounts like Panasonic, Hunter Douglas, Brut, DeLonghi and Under Armour.

Gigi will be overseeing day-to-day account responsibilities for clients including Ironshore Insurance, Alfred Sung and ConnectPointz. Debbie Looney said, “Genevieve’s in-depth background in production, account management and creative aligns her perfectly with our culture and work ethic.” Adds co-founder Sean Looney, “Genevieve brings great energy, experience and leadership to our company. Her hybrid skill-set will help our clients and the agency continue to grow--It was an exhaustive search, but well worth it. And besides, on top of her talent, we just love saying her name.”

Gigi said, “Looney is the rare company that integrates strategy, creative and media with a very hands-on approach. They create an impact for every client they touch. I’m beyond excited to be part of such a unique, passionate place and look forward to continuing to shape the companies they consistently help grow.”