Debbie Looney
Agency founders Sean and Debbie Looney on their ...
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Our Agency Co-Founders Sean And Debra Looney Have Been Inducted Into The NJ Ad Club Hall Of Fame

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The New Jersey Advertising Club is proud to announce that Sean and Debra Looney from Looney Advertising & Branding, Inc. have been inducted into the Advertising Hall of Fame. Prior to founding their own firm 15 years ago, they held creative leadership positions at a variety of global agencies for more than a decade. They have helped market hundreds of companies with great success and won almost every award in the industry. 

Members of this prestigious group are selected based on their leadership, demonstration of their creativity, professional integrity, achievements of national significance, philanthropy and economic contributions to the state. They are both amongst the youngest inductees in hall of fame history. 

Looney Featured in Forbes - Banks Have To Rebuild And Rebrand -- Or Bail Out

Looney Featured in Forbes - Banks Have To Rebuild And Rebrand -- Or Bail Out

The financial services industry might not be known for change, but change is coming. Over the next five years, the consumer banking industry will need to embrace new ways to engage consumers as it vies with digital banks, upstart fintech companies, Amazon and Google.

Looney Featured in MediaPost - How To Become A Brand's Irreplaceable Business Partner

Looney Featured in MediaPost - How To Become A Brand's Irreplaceable Business Partner

Teenagers can be pretty socially awkward at times. I have two of them and their communication skills can sometimes be both painful to watch and fascinating at the same time—although they have the best intentions, vital pieces of info either get lost in the shuffle or never make it to the right person. Unfortunately, oftentimes it feels like déjà vu when I see brands and agencies trying to plan their marketing campaigns. 

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Looney Featured in AdAge - Top Neuromarketing Trends to Watch in 2017

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Looney Featured in AdAge - Top Neuromarketing Trends to Watch in 2017

Our president Sean Looney has always been interested in how the brain works.  To keep up with some of the more promising Neuromarketing research in our industry check out his piece published in Adage.

Highly Effective Habits of Genius Brands

Highly Effective Habits of Genius Brands

Genius brands are exceptional. They are creative and original. But unlike Lady Gaga, they were not born this way. According to Homa Zaryouni, L2 conducted an extensive research study ranking 1,481 brands across 25 Digital IQ Index® studies and came up with distinct traits that make brands stand apart from the rest. We added to their list to develop 10 highly effective habits that can turn an ordinary brand into an extraordinary one.

Brainstorming is a Complete Waste of Time

Brainstorming is a Complete Waste of Time

It’s taken 75 years to prove that Brainstorming doesn’t really work. Anyone that’s really capable of generating ideas discovered this about 5 minutes after their first session, but if you ever said it out loud, especially in a big corporation, you risk sounding like a complete, self-righteous, egotistical ass.  

The Top Social Media Trends of 2016

The Top Social Media Trends of 2016

Social media has continued to evolve with new features, applications and experiences on each major platform. As these major platforms overlap we will begin to watch some of the larger players erode faster than you can say MySpace. There just isn’t enough time in the day to invest in that many social media sites. So what will define success in the battle of the media platforms? Here’s a hint: it isn’t more content. Forbes provided 7 of the top trends that are shaping social media engagement--we added a few more.

Say Hello to Genevieve – Our New Account Lead

Say Hello to Genevieve – Our New Account Lead

Looney Advertising & New Media from Montclair, New Jersey has named Genevieve Gigi Account Lead this month. With more than 20 years of leadership experience on the agency-side of the business she will report to agency co-founders Sean and Debbie Looney. Prior to joining Looney, Genevieve held senior management roles at Sigma Group and LG&P on accounts like Panasonic, Hunter Douglas, Brut, DeLonghi and Under Armour.

Overcome Your Marketing Fears

Overcome Your Marketing Fears

Automation can be a terrifying concept to marketers that relish in having control over everything, especially with the overwhelming technology solutions that are available on the market. Fear of something going wrong can cripple not only a person but a brand as well. As Jones, Upstart, states, “Most of the time I see fear hold people back when it comes to marketing, including the costs of hiring new people, investing in new software and especially putting new money into ad and promotional campaigns.”