How well are most brands tracking marketing spend back to actual sales? Not many agencies are doing it well. We've closed the loop for our clients so we can really measure clicks to cash. Video continues to be a strong driver of consumer interaction and sales. For the holiday push we produced five TV and social media spots for Gym Source, which helped increase YouTube completion rates by more than 10% in just one month. Our COVID safe crews and process enable us to continue to create original content for our clients and drive their business forward. Our new studio helps us control the safety of our production environments even more. And our media tam can tie spend to in store traffic, and ultimately sales. We delivered more than 32 million impressions with an average frequency of 3.65 and a CTR double industry standard.

More importantly, we saw a 140%+ lift in qualified leads to stores in markets running cable with a record setting season for our client in sales. We are proud of creative, account, media and strategy working closely together to deliver and measure results.