Ariane travels in different circles than most people.  For the past few decades she has overseen major sponsorships, celebrity endorsements and event activations with the NFL, IndyCar, UFC, the Summer Olympic Games in Rio, numerous Super Bowl Championships, the Indy 500 and The Masters to name a few. 

Ariane has been at the forefront of melding PR, social media, earned media, influencer and integrating marketing campaigns in sports, entertainment and retail commerce industries. Prior to joining Looney, she was the Vice President of Marketing Communications and Sponsorship at PVH Corp., where she managed the partnership marketing, contract negotiations and PR for Speedo USA, Van Heusen and IZOD.   Prior to PVH Corp., Ariane held several senior positions including; Director of the travel division at the luxury lifestyle firm Susan Magrino Agency, Communications Specialist at Martha Stewart Living Omnimedia, and several marketing, PR and event roles at the NFL that included launching the first ever NFL monthly magazine and building the NFL’s first consumer database.  

Ariane’s Rolodex is deep. She has negotiated and signed top athletes for endorsement deals including NFL stars Aaron Rodgers, Matthew Stafford and George Kittle along with Pro Football Hall of Famers Steve Young and Jerry Rice. She has also packaged deals with Saturday Night Live head writer and comedian Colin Jost along with Olympians Missy Franklin, Ryan Murphy and Caeleb Dressel. 

Her ability to shepherd major sponsorships with leading global companies and high profile event activations at premier events make Ariane an asset for any brand looking to increase engagements with a wider audience.

Ariane resides in New York City. In her spare time she loves Giants games, world travel, reading everything in print and spending time with friends and family.