PAID SOCIAL MEDIA SPECIALIST

Come be a part of the Looney family and the fastest growing agency in New Jersey. Looney is looking for a Paid Social Media maverick to expand our Media Team. You’ll own the paid media strategy, work alongside our creative, PR, and account teams to ensure content and placement reach the intended audience. A unique opportunity to build something from the ground up.

*This is a hybrid position: on-site in our COVID-safe Montclair office.

Responsibilities

  • Reporting to the Media Director, this role will lead partnerships with all major Social Media platforms including Facebook/Instagram,  LinkedIn, Pinterest, Snapchat, TikTok, Twitch, Twitter, as well as emerging platforms.

  • Develop paid social media recommendations inclusive of audience assessment, channel evaluation, rationale, prepared with the ability to present and support your ideas to the client and internal teams

  • Own and operate the set-up, the process, the outcome, in platform, and to the client; delivering business objectives and measurable outcomes

  • Develop optimal funnel mixes within each social platform

  • Oversee CRM activations within social channels

  • Partner with Organic Social and Creative teams for integrated campaigns and best practices, along with unified reporting

  • Institute testing roadmap within platforms

  • Demonstrate strong technical knowledge of evolving social media landscape

  • Help to continually evolve the agency tech stack to ensure campaign and clients’ needs are exceeded.

  • Produce clear monthly performance reports, inclusive of KPI delivery, analytics, optimization, and measurement strategy adherence

  • Be able to forge and foster agency network and external partner relationships to drive our client’s business forward

  • Have a strong grasp of the media landscape and be able to recommend sound strategies to deliver optimal social recommendations

  • Keep current with industry news, social trends, platforms, and experiences that can inform the Brand’s activation planning and drive innovation and performance.

Qualifications

  • Minimum of 2+  years with “hands-on keys” activation experience with a media, marketing, or full-service agency 

  • Understand how to research and craft audiences within Social platforms for each objective and craft a measurable digital social plan

  • Comfortable constructing RFPs to a channel or audience partner

  • Able to communicate details and trends in written and verbal settings to internal brand teams and our clients, effectively

  • Responsible for the campaign set up in platform, QA, and launch 

  • Utilize best practice naming structures within approved measurement strategy for clear reporting and deliverables.

  • Oversee trafficking and site tagging, to ensure campaigns are tracking properly

  • Monitor pacing and performance of client's media campaign across all social platforms

  • Ability to pivot to client's needs while managing over-arching projects/deadlines, daily

  • Train team members as we grow to ensure success throughout the agency

  • Produce, manage, deliver all client reports and track weekly optimizations

  • Experience working in Social Business manager required

  • Strong understanding of all media channels with the ability to seamlessly work with cross-functional teams and agency stakeholders

  • This candidate will also be highly organized, detail-oriented, service-oriented, collaborative, flexible, work under pressure, adapts easily to change, problem-solving ability, creative thinking, a commitment to innovation, yet also have fun, and a can-do attitude

  • Technical Proficiency with Google sheets; slides and Microsoft Office; Excel and PowerPoint 

  • Additional skills considered advantageous but not required: Social platform certifications, Adwords experience, programmatic experience, cross-platform reporting implementation

Please also include a cover letter with the following:

  • LinkedIn profile

  • Why you are perfect for this job

  • Salary Requirements

  • References available upon request

About Looney

Looney is an Inc. 5000 and Adweek 75 company, recognized as one of the fastest growing, full-service agencies in the country. We have a diverse roster of clients and have just launched our new 7,500 sqft production and content studio. Equal opportunity employer, provide full benefits and are pet friendly.