LET’S TAKE THE MYSTERY OUT OF MEDIA
Brands need to prioritize their media outreach so they talk to the right people at the right time. It’s really that simple. Now, of course, these people are a moving target, have different interests, change tastes and are jaded towards marketing so that doesn’t mean it’s easy. Fortunately, our media is always in motion. We identify your goals, leverage the latest tools to mine data and insights to drive our strategy, eliminate waste and optimize results. This may sound a bit complicated, but we make sure it never is.
Most importantly, we meld both creative ideas and media strategy together holistically from the very beginning. This is very different from the media shops that add freelance creative in as an option. We bake in insights and metrics throughout the process to deliver the best media agnostic approach.
OUR MEDIA PROCESS
Consumers are a moving target. Media, when used effectively, must constantly be in motion. We are omni-media strategists able to customize a fully integrated approach and optimize efficiently to eliminate waste and produce astounding results.
OUR CAPABILITIES
Podcast
Voice Search
Organic Paid
Influencer
Product
Placement
Programmatic
Third Party
Dynamic
Targeting
Native Email Streaming TV
Geo-target
Voice Search
Google Ad
Words
Production
to PR
TV, Radio,
OOH, Pop
Print
Direct Mail
Geo-target & Conquest
Expanded Units
Video Units
Page
Take-Overs
OUR DIFFERENTIATORS
WE’RE INDEPENDENT
We are a 100% privately owned company. So all our recommendations will be completely objective and in
our client’s best interest. No holding company partners will be forced into
the mix — just what works best.
A STREAMLINED SYSTEM
We utilize the best research, measuring and buying tools on the market, but our system is a strain and funnel. We only filter the tools you need and then focus on the best inventory and target to deliver results. It’s cost effective for our clients.
WE’RE EXPERTS, NOT SPECIALISTS
We all know digital and social are important, but we weigh in all media options to prioritize the most efficient and effective plan that includes both online and offline solutions.
MANAGEMENT IN MEDIA
It’s not secret that there is heavy churn in media with staffers jumping around. Every media project we work on our senior partners our intimately involved
in on a daily basis.
WE KNOW LOCAL
While we plan and buy national and international campaigns, we help clients penetrate regional and local markets delivering detailed and cost efficient plans. We have launched hundreds of regional plans and can leverage strong buying power locally.
CUSTOMIZATION
Our programmatic capabilities and tailored dashboards enable us to
track and learn in real time and make reporting a seamless part of the process.
KEY TOOLS & PARTNERS
CASE STUDIES
PANERA BREAD
ROWAN COLLEGE
AUDUBON SOCIETY
OF RHODE ISLAND
TROPICANA ONLINE
CASINO LAUNCH
FRANKLIN TEMPLETON INVESTMENTS
IRONSHORE INSURANCE