Ironshore Insurance was targeting consumers for the first time with a new insurance product specifically targeting high-net wealth customers. Not only was this type of coverage relatively new to the market, but we had a limited budget and were soliciting a very exclusive demographic. We created an integrated digital campaign focused on key test markets and was very trackable. Digital banners, social media, and our website supported a very focused email blast campaign. We had a relatively short window to prove the product viability.
Results
Hundreds of new clients signed up within the first year from 5 key geographic markets.
0
0
0
