Debbie Looney
Agency founders Sean and Debbie Looney on their ...

COVID Response Campaign #5

COVID Response Campaign #5 for the Looney's. Who says a cookie is a “non-essential” item during a pandemic? We gave Bahlsen USA a voice when other brands chose to stay quiet. Now that everyone’s home, it’s getting harder to hide your favorite snack. Click the link in bio for the full campaign.
#CreativeAgency #Advertising #NJAgency #NewNormal #SmartAdvertising #GlobalCrisis #WorkingTogether #AdWeekTogether #SecretStash #HideThemAtHome

Montclair Matters

Montclair is one of the most amazing towns in New Jersey, and home to our agency. Part of what makes this community so innovative and passionate are the small, local businesses. Unfortunately, they are getting hit the worst during this crisis. To show our support, every other day we will be highlighting a different  business that deserves some praise or needs a shout out. If you have a company, store or restaurant that is doing good or offering services, please let us know. admin@looney-advertising.com or https://www.looney-advertising.com/montclairmatters

Girls Who Run the World

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A few words from our co-founder, Debbie Looney

As we come to the end of International Women’s month we recognize that so many events and celebrations were cancelled due to the global crisis. My daughter gave me this book for my birthday along with tickets to a book signing in NYC that we never did get to attend. Although this is disappointing, I still want to show my support and give a shout out to @dianakapp for writing a fun and inspirational book. I hope it will be rescheduled.

Looney welcomes Bryana Arlington & Alison McCue

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Nothing like starting your first week at an agency during a pandemic. But Bryana Arlington and Alison McCue jumped in, rolled up their sleeves and went head-on into the chaos with us. They have been team players, working around the clock. They are an integral part of us helping our clients navigate through the "New Normal". Welcome to the Looney family. We look forward to having you back in the office soon.

Welcome to the office. Now go home.

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It was my last week commuting to New York when I first heard about the coronavirus. If I wasn’t already excited to be ditching public transit for a new role just 10 minutes up the road from my house… I was now.

Something was comforting about getting out of the city during this time of growing panic. Surely this new, mysterious virus would only affect major metropolitan areas and not make it all the way into my little city in New Jersey.

Cut to two weeks later. I just started a new job at an eclectic advertising agency in Montclair, New Jersey. Everything about it was exciting, from the varied creative projects to the dogs running around the office to being employed by people who understand the importance of work/life balance. Did I mention it’s 10 minutes away from my house?

No sooner did I settle into my desk was I packing it up. That new nasty pathogen that was sure to not affect us in the 'burbs? Turns out, global pandemic! So off I went to experience this phenomenon known as “working from home.”

As I write this it is only my second week at the agency, and despite working out of my apartment for about 50% of that time, I was able to help launch an entire creative campaign for a client. I think that speaks to the level of passion and commitment that my new team has to their work and each other. Despite not being under the same roof, we’ve managed to collaborate and project manage (okay, and send a few funny WFH memes.)

Working remotely in a creative role is not always ideal, but I’ve learned so much already; new collaborative tools, how to adjust to changing client needs quickly, and... that if no one is around to bounce ideas off of, I will resort to seeking feedback from my cat. She has a lot of opinions.

I feel lucky that I can do my job remotely during this uncertain time, but I look forward to being back in the office with my fellow Looneys soon. Did I mention it’s only 10 minutes away?

Looney reacts quickly and helps Gym Source adapt to the "New Normal."

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Exercise is a key way to fight off illness. People can do more than wash their hands. We set out to help people by reminding them that Gym Source could help keep their immunity strong by working out at home to stay healthy. We created a resource page on their website and shared a lot of useful information, educational messaging and helped with influencer relationships. We developed a fully integrated campaign including digital kiosks, digital billboards, videos, and social media, all within one week. Yeah, we worked up a serious sweat. See full campaign here.