Sean Looney
Loopwell Membership Launch

Well-being experiences are usually reserved for the ultra-wealthy at exclusive destinations. Loopwell is a new concept with a mission to make well-being accessible to everyone in person.

Loopwell Membership Launch
Debbie Looney
Agency founders Sean and Debbie Looney on their ...

Welcome to the office. Now go home.

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It was my last week commuting to New York when I first heard about the coronavirus. If I wasn’t already excited to be ditching public transit for a new role just 10 minutes up the road from my house… I was now.

Something was comforting about getting out of the city during this time of growing panic. Surely this new, mysterious virus would only affect major metropolitan areas and not make it all the way into my little city in New Jersey.

Cut to two weeks later. I just started a new job at an eclectic advertising agency in Montclair, New Jersey. Everything about it was exciting, from the varied creative projects to the dogs running around the office to being employed by people who understand the importance of work/life balance. Did I mention it’s 10 minutes away from my house?

No sooner did I settle into my desk was I packing it up. That new nasty pathogen that was sure to not affect us in the 'burbs? Turns out, global pandemic! So off I went to experience this phenomenon known as “working from home.”

As I write this it is only my second week at the agency, and despite working out of my apartment for about 50% of that time, I was able to help launch an entire creative campaign for a client. I think that speaks to the level of passion and commitment that my new team has to their work and each other. Despite not being under the same roof, we’ve managed to collaborate and project manage (okay, and send a few funny WFH memes.)

Working remotely in a creative role is not always ideal, but I’ve learned so much already; new collaborative tools, how to adjust to changing client needs quickly, and... that if no one is around to bounce ideas off of, I will resort to seeking feedback from my cat. She has a lot of opinions.

I feel lucky that I can do my job remotely during this uncertain time, but I look forward to being back in the office with my fellow Looneys soon. Did I mention it’s only 10 minutes away?

Looney reacts quickly and helps Gym Source adapt to the "New Normal."

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Exercise is a key way to fight off illness. People can do more than wash their hands. We set out to help people by reminding them that Gym Source could help keep their immunity strong by working out at home to stay healthy. We created a resource page on their website and shared a lot of useful information, educational messaging and helped with influencer relationships. We developed a fully integrated campaign including digital kiosks, digital billboards, videos, and social media, all within one week. Yeah, we worked up a serious sweat. See full campaign here.

Agency founders Sean and Debbie Looney on their response to the global crisis

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Such a crazy time for all of us and so much to be said. During this time our main priority at Looney is very simple:

1)   The health and safety of our employees. As of March 16th we have had a work from home policy and are doing everything possible to keep business running while doing our part in the community, with adhering to social distance. We will continue to monitor the situation and uphold the guidelines for best practices.

2)   Support our clients. We are working as a true strategic partner for our clients. We’ve helped more than a dozen clients adjust to the "New Normal" reconfiguring media plans, creating new initiatives, and launching several new campaigns within just a week to help people through a difficult time and continue to build our client's business. In a crisis, you find out what you're made of, and our team has some serious mojo. We will remain accessible to our clients 24/7- Whether it’s an 11:00 conference call or a zoom meeting with an occasional interruption by a 3-year-old. We are here for you.

If you have any questions or concerns, please don’t hesitate to reach out to us.

 - Sean and Debbie Looney


Looney supports the Montclair Film Festival

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The Looney group enjoyed a night out supporting MONTCLAIR FILM FESTIVAL INC for their annual fundraiser at the Wellmont Theater. A surprise performance by Sia, uh, we mean Montclair resident Patrick Wilson, was amazing. Not only did he pull it off, but he actually sounded really good. Proceeds from this event supports their year-round film and education programs. We are looking forward to the Film Festival May 1st.

Hudson Valley Credit Union Retains Looney as Agency of Record

Hudson Valley Credit Union has retained Looney Advertising & Branding as Agency of Record. The credit union, which operates in twelve New York counties, will look to Looney for media, creative, and strategic development with the goal of helping grow its member base.

Agency Creates Dealership Advertising That Doesn't Look Like Dealership Advertising

Dealership advertising is known for its fireworks, balloons and screaming salesmen with cut-rate deals. Looney Advertising & Branding and their client, Benzel-Busch, are hell-bent on changing these tired industry cliché’s. This month they’ve launched a new TV campaign (comprised of four commercials) set to air on Sling TV that uses sophisticated humor to promote key assets like valet service, a modern sales approach and state-of-the-art parts department. road

Last month they launched a branded content film that covered an exclusive AMG Mercedes Road Rally event the dealership sponsored on digital and social media channels. Looney will be developing more content that revolves around service, brand values and transparency. “The reality is that price has become fairly commoditized in the automotive category and the majority of people lease their cars, so service and long-term relationships with the dealer is critical", commented Sean Looney, Creative Director and CEO at Looney. "Benzel-Busch is really the most innovative, family-run, luxury dealer in the country so it makes sense that they tell a different story than the rest in the category", added Debbie Looney, fellow CD and partner.  “To be honest, we’re not sure why dealerships continue to portray themselves in a way that reinforces negative stereotypes”.

The agency is developing a fully integrated campaign, which includes, native, mobile, print, outdoor, digital, email and social media campaigns with a highly targeted media buy. They expect website visits to increase more than 10,000 percent in one year. 

Benzel-Busch — “Parts“

Benzel-Busch — “Valet“

Benzel-Busch — “Service“

Benzel-Busch — “Sales“

Agency Creates Mercedes Benz AMG Road Rally Branded Content

We filmed the 3rd Annual Benzel-Busch Road Rally, an exclusive event open to auto enthusiasts that purchased AMG vehicles this past year. From the rolling hills of upstate New York to Lime Rock Park, we captured these beautiful cars and the excitement of the drivers for digital and social media.

The Mercedes Benz AMG Road Rally branded content we created for Benzel-Busch is a great example of producing beautiful long-format content without breaking the budget. Our production crew and team did a great job capturing these incredible machines at an unforgettable, exclusive event.

The Agency Wins More hardware: Telly, Communicator & Jersey Awards.

Award shows are narcissistic, self-serving and expensive. The reality is that we just don't enter them that often. This year we tried a few of the shows and we’re fortunate enough to win something in every category we entered. Audubon Society won a Telly Award and Communicator Award and Ironshore won IMCA award, Communicator and NJ Ad Club. Who knows, maybe we'll enter more shows next year. Or maybe we'll all just blow it on a really fun happy hour knowing that we've helped our clients grow their business.

Audubon Spots

“Mating Ritual”

“Feeding Time”

Ironshore —
“Together is Better” Campaign

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