Exercise is a key way to fight off illness. People can do more than wash their hands. We set out to help people by reminding them that Gym Source could help keep their immunity strong by working out at home to stay healthy. We created a resource page on their website and shared a lot of useful information, educational messaging and helped with influencer relationships. We developed a fully integrated campaign including digital kiosks, digital billboards, videos, and social media, all within one week. Yeah, we worked up a serious sweat. See full campaign here.
Agency founders Sean and Debbie Looney on their response to the global crisis
Such a crazy time for all of us and so much to be said. During this time our main priority at Looney is very simple:
1) The health and safety of our employees. As of March 16th we have had a work from home policy and are doing everything possible to keep business running while doing our part in the community, with adhering to social distance. We will continue to monitor the situation and uphold the guidelines for best practices.
2) Support our clients. We are working as a true strategic partner for our clients. We’ve helped more than a dozen clients adjust to the "New Normal" reconfiguring media plans, creating new initiatives, and launching several new campaigns within just a week to help people through a difficult time and continue to build our client's business. In a crisis, you find out what you're made of, and our team has some serious mojo. We will remain accessible to our clients 24/7- Whether it’s an 11:00 conference call or a zoom meeting with an occasional interruption by a 3-year-old. We are here for you.
If you have any questions or concerns, please don’t hesitate to reach out to us.
- Sean and Debbie Looney
Looney welcomes Rae Pezzolla!
Welcome to our latest designer, Rae Pezzolla. “Rae of sunshine” has been her nickname since birth. She brings her optimism and never-ending exploration of all things art and design. You’ll find Rae working on a wide range of clients at Looney with her dog, Ted.
Looney celebrates Erica!
Happy Looney-versary to our amazing Digital Media Specialist, Erica!
Looney supports the Montclair Film Festival
The Looney group enjoyed a night out supporting MONTCLAIR FILM FESTIVAL INC for their annual fundraiser at the Wellmont Theater. A surprise performance by Sia, uh, we mean Montclair resident Patrick Wilson, was amazing. Not only did he pull it off, but he actually sounded really good. Proceeds from this event supports their year-round film and education programs. We are looking forward to the Film Festival May 1st.
Looney welcomes Jess Mottola
Looney welcomes Jessica Mottola as Creative Director. Prior to joining Looney Jess has worked at some of the biggest NYC agencies including Publicis, Saatchi, KBS, McCann, Digitas & FCB. She's an integral part of our team and has a PHD in telling stories, which is a great quality to have when creating amazing content.
Looney Brings Home the Bacon with Cinch
Looney Named Agency of Record for Gym Source
Looney Featured in Forbes – Do Publicity Stunts Still Work And How Can You Make Sure They Don't Backfire?
300 Pairs of Mittens Hung on Christmas Eve for Those in Need
Hudson Valley Credit Union Retains Looney as Agency of Record
Hudson Valley Credit Union has retained Looney Advertising & Branding as Agency of Record. The credit union, which operates in twelve New York counties, will look to Looney for media, creative, and strategic development with the goal of helping grow its member base.
Bahlsen NA Retains Looney as Agency of Record in U.S.
So Kid, Want a Job? Last Tip: Get on LinkedIn
Agency Work Featured in TechaPeek - Benzel-Busch Says, “Before You Buy the Car, Buy Into the Dealership”
Agency Creates Dealership Advertising That Doesn't Look Like Dealership Advertising
Dealership advertising is known for its fireworks, balloons and screaming salesmen with cut-rate deals. Looney Advertising & Branding and their client, Benzel-Busch, are hell-bent on changing these tired industry cliché’s. This month they’ve launched a new TV campaign (comprised of four commercials) set to air on Sling TV that uses sophisticated humor to promote key assets like valet service, a modern sales approach and state-of-the-art parts department. road
Last month they launched a branded content film that covered an exclusive AMG Mercedes Road Rally event the dealership sponsored on digital and social media channels. Looney will be developing more content that revolves around service, brand values and transparency. “The reality is that price has become fairly commoditized in the automotive category and the majority of people lease their cars, so service and long-term relationships with the dealer is critical", commented Sean Looney, Creative Director and CEO at Looney. "Benzel-Busch is really the most innovative, family-run, luxury dealer in the country so it makes sense that they tell a different story than the rest in the category", added Debbie Looney, fellow CD and partner. “To be honest, we’re not sure why dealerships continue to portray themselves in a way that reinforces negative stereotypes”.
The agency is developing a fully integrated campaign, which includes, native, mobile, print, outdoor, digital, email and social media campaigns with a highly targeted media buy. They expect website visits to increase more than 10,000 percent in one year.
Benzel-Busch — “Parts“
Benzel-Busch — “Valet“
Benzel-Busch — “Service“
Benzel-Busch — “Sales“
Looney Published in Forbes - So Kid, You Want A Job?
Agency Creates Mercedes Benz AMG Road Rally Branded Content
We filmed the 3rd Annual Benzel-Busch Road Rally, an exclusive event open to auto enthusiasts that purchased AMG vehicles this past year. From the rolling hills of upstate New York to Lime Rock Park, we captured these beautiful cars and the excitement of the drivers for digital and social media.
The Mercedes Benz AMG Road Rally branded content we created for Benzel-Busch is a great example of producing beautiful long-format content without breaking the budget. Our production crew and team did a great job capturing these incredible machines at an unforgettable, exclusive event.
The Agency Wins More hardware: Telly, Communicator & Jersey Awards.
Award shows are narcissistic, self-serving and expensive. The reality is that we just don't enter them that often. This year we tried a few of the shows and we’re fortunate enough to win something in every category we entered. Audubon Society won a Telly Award and Communicator Award and Ironshore won IMCA award, Communicator and NJ Ad Club. Who knows, maybe we'll enter more shows next year. Or maybe we'll all just blow it on a really fun happy hour knowing that we've helped our clients grow their business.
Audubon Spots
“Mating Ritual”
“Feeding Time”
Ironshore —
“Together is Better” Campaign
Looney Published in the Star Ledger- The Karma of Kate
The Karma of Kate
By Debbie Looney
Find the original article from the Star Ledger here:
Looney Featured in Forbes – 12 Agency Pros Share Their Favorite Ways To Surprise And Delight Their Clients
Agencies love to wow their clients. A delighted reaction is a sign of a job well-done—and as smart professionals know, delighted clients often give referrals that lead to future opportunities.
If you want to elicit this kind of response from your clients, you’ll have to earn it by going the extra mile. Not sure where to begin? Get inspired by the members of Forbes Agency Council, who share their favorite ways to surprise their prospects and clients below.
1. Anticipate Their Needs
If you’ve been working with a client for any amount of time, you pretty much know how they think and what they need. Anticipate that and also give them an example of what that might look like. For instance, if a client is considering an email campaign for lead generation, create one that is an actual representation of what they might send. - Francine Carb, Markitects, Inc.
2. Share Things That Aren’t On Their Radar
Showing clients that you are always thinking on their behalf (beyond your “scope of work”) exceeds expectations. This means sharing new things that aren’t on their radar, like a speaking gig or public relations opportunity. Sharing industry-specific news that affects marketing programs is also hard-hitting, as it shows that not only do we understand them, we are two steps ahead in our thinking. - Natalie Nathanson, Magnetude Consulting
3. Focus On The Details
I’ve worked with/for countless agencies that were never concerned with the details. I was shocked by the disorganization, lack of care and utter disregard for the nitty-gritty. Focusing on details is a core pillar of our value proposition, and clients always notice. From emails without typos and properly formatted documents to clean windows and straight gaff tape at events, the details do matter. - Lucas Miller, Moment Creative
4. Address Their Goals With A Clear Strategy
It seems simple, but it’s often overlooked. In the strategies we build for new or potential clients, we always address the goals of the campaign. Sometimes clients come to us not knowing exactly what they want from their digital marketing efforts. Providing a clear outline of what we want to achieve and how we will get there shows that we know what we’re doing and have their best interests in mind. - Darian Kovacs, Jelly Digital Marketing & PR
5. Align Your Team
Exploring the reasons your team is making a difference in a customer’s life unites them behind a strong purpose. This provides an organic framework for creating authentic “wows.” When your employees are bought in, they will follow up when it’s least expected, they will work with passion and they will offer the customers solutions they didn’t expect or even realize they needed. - Ahmad Kareh, Twistlab Marketing
6. Always Overdeliver
Our goal is to always overdeliver. If the customer expects a mood board, then we present it in at least three options. If the customer wants a logo, then we also show it animated. If the customer wants a new page, we will also make sure to complete research of the competitor’s similar feature. Our customer must always remain with the conclusion that they made the best choice. - Ally Spinu, USA Link System
7. Bring Value Without Selling
The best way to surprise and delight your customers is by sharing immense value for free and communicating with them without trying to sell anything. This attitude gives a human touch to the brand and keeps people engaged. Share educational and entertaining content on social media, send them personalized emails, deliver more than they expect—whatever makes them feel appreciated. - Solomon Thimothy, OneIMS
8. Leave A Calling Card
As a hero brand and lovers of all things superheroes, when we go to new client meetings, send proposals or partner with someone new, we like to give out small hero-related tokens like LEGO superheroes or a Batman-branded USB. They are memorable and we find people enjoy it, often displaying our gifts on their work desks and thinking of Team KSA when they have a need. - Katie Schibler Conn, KSA Marketing + Partnerships
9. Go The Extra Mile
We try to go the extra mile for each and every one of our clients. From bonus social posts during a launch to extra bells and whistles on a new video, we do everything we can to make our clients feel heard, understood and valued. At times, we’ll even develop custom projects beyond our normal scope, giving us an opportunity to innovate while providing a truly unique experience for our customers. - Bernard May, National Positions
10. Have A Solution For Problems They Haven’t Encountered Yet
We solve the same problems over and over again for clients. But we often discover that certain clients haven’t yet encountered a problem that we know will be on their horizon at a later date. We plant seeds about our counsel before they encounter the problem—which they usually ignore. But then they remember our counsel and want to talk about the solution. That shows we’re thinking about them. - Randy Shattuck, The Shattuck Group
11. Show Them Metrics
Clients like seeing added value, media savings or better return on investment. We just showed a client how to reconfigure their media plan to improve their ROI by 19,000%. That was a fun meeting. I’ve never met a client who didn’t appreciate measurable expertise. I also love the appreciation from a client when we absolutely nail their strategy. That’s always a “wow” from a delighted client. It never gets old. - Sean Looney, Looney Advertising & Branding
12. Do Your Job
Getting a “wow” is as easy as delivering high-quality work, on time and with nuance. The agency-client relationship is a battle of expectations versus reality. When we do our job and do it well, we should be wowing our customers. If not, we aren’t doing our best. - Dan Cohen, Full Court Press Communications