We launched Bahlsen on TikTok with a variety of original content produced at our studio. We earned 300,000 views and 2.3 million impressions in our first month at a cost of only 5 cents per view.

@bahlsenbiscuitsusa
Everybody deserves a little zen moment with a biscuit
@bahlsenbiscuitsusa

Everybody deserves a little zen moment with a biscuit

♬ original sound - Bahlsen Biscuits
@bahlsenbiscuitsusa Bet you can’t design a better biscuit plate than this. Prove us wrong and show us your skills by using the hashtag #showusyourBahlsenplate #foodart #foodtiktok #foodtok ♬ FEEL THE GROOVE - Queens Road, Fabian Graetz
@bahlsenbiscuitsusa Dark or milk chocolate? Either one is a perfect match for your afternoon snack. #bahlsen #biscuits #memorymatch #chocolate #snack ♬ original sound - Bahlsen Biscuits
@bahlsenbiscuitsusa Light crispy wafer, smooth indulgent chocolate. The texture ratio designers dream of. #Bahlsen #Bahlsenbydesign #Biscuits #ChocolateWafers #OhneGleichen ♬ original sound - Bahlsen Biscuits

2.3M

Impressions
in 4 weeks.

300,000

Video views
in 4 weeks.

992.9%

Reach to competitive cookie buyer audience.

$.05

Cost per
view.